Search Engine Optimization (SEO) is the process of improving the visibility of a web page or website in search engines organic results using html programming. If SEO is done properly, it will drive your web page or website to the first page in search results. Once the SEO is done, it is important to promote your web page or website by submitting the site to multiple search engines, creating back links and also including social media marketing. The term “SEO Friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that may or may not be optimized for the purpose of search engine exposure.
Pay Per Click Advertising (PPC)
Pay Per Click Advertising is the paid for advertisements that are placed above, below and around the organic search results and for the right amount, you can be guaranteed to be on the first page of search results. The advantage to PPC advertising is that you are only charged if someone clicks on your advertisement. This is the target market you are looking for! The disadvantage of PPC advertising is that it can be very expensive depending on how competitive and saturated your industry is. Proper PPC management can drive a significant amount of targeted customer traffic to your website.
Cost Per View Advertising (CPV)