When considering the strategic methods of gaining exposure and traffic to your web page or website through search engine results, there is only one answer. You must be on the first page of keyword relevant search results. There are two ways to achieve this goal. The first and most important method is Search Engine Optimization (unpaid results). The second is Pay Per Click Advertising (paid).
Positioning SEO Services (Search Engine Optimization)
Pay Per Click Advertising (PPC)
Pay Per Click Advertising is the paid for advertisements that are placed above, below and around the organic search results and for the right amount, you can be guaranteed to be on the first page of search results. The advantage to PPC advertising is that you are only charged if someone clicks on your advertisement. This is the target market you are looking for! The disadvantage of PPC advertising is that it can be very expensive depending on how competitive and saturated your industry is. Proper PPC management can drive a significant amount of targeted customer traffic to your website.
Cost Per View Advertising (CPV)